A lot of people struggle with marketing a boring product. Don’t be one of them. It’s not about creating exciting content about tax filing, hair loss or maritime law. It’s about exciting your target audience. You see, people don’t …Continue reading
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When To Not Use Bikini Girls
Ever heard of a hero shot? A hero shot is the image of the item you’re marketing (or something related to it) that is the leading visual representation of your advertising element, webpage or campaign. It’s those shiny products or …Continue reading
8 Ways to Improve Your Banner Ad Click-Through Rates
Since the beginning of the Internet, banner ad click-through rates have been declining, not increasing. According to stats, the click-through rates were as high as 78% back in 1994, but have steadily dropped to less than 1% today. With …Continue reading